Can you post more pictures of that lens assembly???
It looks like you took a picture of the front side of the lens assembly, so may be the IR filter is in the other side... as you mention, the ir filter is normally located nearest to the webcam sensor but sometimes they are a film "Glued" to one of lens...
let´s see more pictures !!!
BTW is this your webcam???
http://www.free-track.net/english/hardware/filter_removal/a4tech_pk_333MB.php